MyRewards

Everyone likes to feel appreciated — especially your shoppers! With MyRewards, you can show your appreciation by giving something back to your loyal customers while increasing the potential for sales.

The MyRewards program tracks points your shoppers earn by making purchases on your store, then converts those points into store credit based on your chosen settings. It's a great way to encourage larger orders and repeat visits.

Enabling the Program

Before your shoppers can start earning points toward store credit, you'll need to enable the MyRewards system and determine how points are awarded.

  1. In your Admin Area, go to Marketing > MyRewards. Show
  2. From the MyRewards Setup dropdown, select either Points for Cash or Points for Product. Show

Points for Cash

Use Points for Cash if you want your shoppers to earn points based on the amount of money they spend in your store. Shoppers can redeem points for store credit when they reach a designated threshold amount.

To use Points for Cash, look for the Points Earned per Currency Unit field and enter the number of points a shopper will receive for each currency unit spent. For example, you might choose to award 10 points for every $1.00 spent. Show 

Note that points earned per currency unit will be calculated based on an order's subtotal, before tax and shipping.

Points for Product

Use Points for Product if you want shoppers to earn points based on specific items they buy. If you choose this option, you can assign different point values to each product, or exclude certain products from the MyRewards program.

To assign a point value to a specific product:

  1. Go to Inventory > Products and click the ID number for the product you want to assign a point value to.
  2. Expand the Advanced Info section and select the Misc tab.
  3. In the Reward Points Given For Purchase field, enter the number of points a shopper will earn for purchasing this product.
  4. Click Save.

Now when a shopper visits that product page, they'll see a message below the price stating "You'll earn XX points".

If you don't want shoppers to earn reward points for a particular product, simply leave the Reward Points Given for Purchase field blank.

Displaying Point Values on Category Pages and Search Results

If you're using Points for Product, you have the additional option of showing shoppers the point values for all products on a given category page.

To display point values on a specific category page:

  1. Go to Inventory > Categories and click Edit next to the category for which you want to display point values.
  2. Expand the Advanced Info section and select the Product Display tab.
  3. Set the Show Reward Points dropdown to Y.
  4. Click Save.

To display point values on the search results page:

  1. Go to Design > Product Display Settings and make sure the Search Results tab is selected.
  2. Set the Show Reward Points dropdown to Y.
  3. Click Save.

Note that you can only display MyRewards point values on category pages and in search results if you're using Points for Product. If you're using Points for Cash, point values will only display on individual product pages.

Redemption

Once you've determined how shoppers will earn rewards points in your store, you'll need to configure a way they can redeem those points.

  1. In the Points Redeemed per Currency Unit field, enter how many reward points are needed to earn one currency unit. If you're using Points for Cash, this number should be higher than the number in the Points Earned for Currency Unit field.  For example, if you want to award $1.00 in store credit for every 10 points redeemed, enter 10 in this field.
  2. In the Minimum Points Required to Redeem field, enter the lowest number of points a shopper can redeem for store credit.
  3. In the Time until Rewards are Redeemable (days) field, enter the number of days it takes for a shopper's reward points to appear in their account after their order is processed. If you have a 14-day return policy, for example, you might choose to set this value to 15 to allow for the possibility of a return.
  4. If you want to set an expiration period for MyRewards points, enter the number of days before points will expire in the Time Rewards are Redeemable (days) field.
  5. Click Save.

How MyRewards Works

Applying MyRewards Points

Before a shopper can earn MyRewards points from a purchase, their order must be marked as “Shipped." Points will be applied to the shopper's account after the number of days you entered in the Time until Rewards are Redeemable (days) field (or immediately, if you didn't enter a value).

Redeeming MyRewards Points

Shoppers can view their accrued points by clicking My Rewards from their My Account page. Shoppers must be logged in to their customer account in order to view this information.

Once on the MyRewards page, shoppers will see an option to redeem points for store credit. Here, they can choose how many MyRewards points they'd like to redeem. If you set a value for Minimum Points Required to Redeem, that number will also display.

Once a shopper clicks Redeem Now, the MyRewards system applies store credit to their customer account in the form of a gift certificate. The next time the shopper goes to place an order, the store credit for their redeemed points will automatically be deducted from the total order amount.

Orders made using MyRewards gift certificates

Orders that use MyRewards store credit as payment do not qualify for MyRewards point accrual. This is true regardless of whether the store credit amount covers all or part of the order total. Since MyRewards store credit automatically applies to the first order a shopper places after redeeming their points (and to the next order after that, if there is any credit remaining), you may wish to add this information to your MyRewards page.

Editing MyRewards and Terms & Conditions

You can edit the text that shoppers see on the MyRewards page by editing article 141 under Design > Site Content in your Admin Area. Show  In particular, you'll want to update your company name, the number of points equal to one currency unit, and the number of days a shopper should expect to wait before earning MyRewards points for a specific order.

By default, the bottom of the MyRewards page text contains a link to your store's Terms & Conditions for the MyRewards program. You can edit the content on this page by hovering over the text and clicking Edit to use the Easy Editor, or by editing article 140 under Design > Site Content in your Admin Area. 

For more information on editing your store's article pages, see Site Content.

Returns

Note that if a shopper returns an item for which they received reward points, those points are not automatically removed from their account.

Removing MyRewards Points from a Customer Account

To view or update MyRewards points for a specific customer:

  1. In the Admin Area, go to Customers > Accounts. Show
  2. Click on the ID of the customer whose account you want to view.
  3. Expand the Special Privileges section to view the Reward Points field, which lists the total points accrued. 
  4. To remove MyRewards points after a return, subtract the number of points awarded for that purchase from the number in the Reward Points field, and update the the total.
  5. Click Save.

Note that you can also select the Removed From Rewards checkbox to stop a specific customer account from accruing any further points.

If you need to track where a customer's rewards points came from or when they were redeemed, you can view a specific customer's Rewards Points History by entering the following URL into your browser:

http://www.myvolusionstore.com/admin/TableViewer.asp?table=reward_points_history&CustomerId=XXX

Where myvolusionstore.com is your domain name and XXX is the ID of the customer in question.

Summary

The MyRewards system is a great way to foster customer loyalty in the long run, while encouraging larger orders and repeat visits in the immediate future.

As the holidays approach, some merchants encourage use of the MyRewards system by offering "double days," a period of time during which their customers earn double the usual amount of points. If you use Points for Cash, you can easily implement this promotion by multiplying the number in your Points Earned per Currency Unit field by two. When the promotional period is over, decrease the Points Earned per Currency Unit value again.

To see a walkthrough of the MyRewards system, check out the link to our video series below.

Watch the MyRewards video series