Products

Getting Started with Products

Your store is looking great – now it’s time to stock the shelves. Adding products to your store is a straightforward process. If you want to add elements like images, videos, and more, we’ll show you how to do that, too. We'll also introduce other ways to make your products stand out.

To create a product, you only need four pieces of information – Name, Code, Price, and Weight. To get started:

  1. Go to Inventory > Products in the Admin Area.  article/products-camera show image- getting started with products- products
  2. Click Add.  article/products-camera show image- getting started with products- add
  3. Enter the Name, Code, Price, and Weight of the product.  article/products-camera show image- getting started with products- code price weight
  4. Click Save.

Congratulations, you've created a product!  article/products-camera show image- getting started with products- completed product

Now that you've seen how easy it is to set up a product, let's take a deeper look at what you can do to get your products noticed!

Products in More Detail

Creating a Product

Here are the fields in the Basic Info section of the Products page. article/products-camera show image- creating a product- basic product info

After these, we'll start looking at the other fields you can use to create great looking product pages!

Name

Give your product a concise, but informative name so customers and search engines can easily find it. For example: Men's Orange Plaid Shirt.

Code

The product code is unique so each product can be identified by the system. The code can contain letters, numbers, hyphens, underscores and periods. See Defining Your Store's Product Codes for more information.

Price

The price at which you normally sell this product. For sale prices, see the Different Types of Pricing and Costs section.

Weight

This value is used to calculate shipping rates for the product. For downloadable products, products that use the Fixed Shipping option, or gift certificates, enter "0". article/products-camera show image- creating a product- product weight

Description

Your product description helps shoppers decide if they want to purchase your product. Advanced users can use HTML to format the text, and add links and graphics.

Categories

This section lets you add or edit the categories in which your product is listed. article/products-camera show image- creating a product- add edit category

To create a new category, click the Create New Category link. article/products-camera show image- creating a product- create a category A popup window will appear.

For further information on category settings, see the Categories knowledge base article.

In order to add the product you're editing to the newly created category, check the box at the bottom of the popup window. Show

Options

Use options when a product is available in more than one variation. For example, a t-shirt may have an option category of Size with options of S, M, and L.

For further information see the Options user guide.

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Display

You can enhance your product pages by adding images, videos, descriptions, and more. You can also alert your Facebook fans and Twitter followers about new products and promotions.

Adding Images

One of the most important steps in setting up a product is adding product images. Customers want to see what they're buying!

You can upload multiple images – one to use as the main image, and others as alternate images – to show a product from different angles, show details, or show it being used or modeled.  article/products-camera show image- adding images- image view sample

To upload images for a product:

  1. Scroll down to the Image Management section and click Addarticle/products-camera show image- adding images- add image
  2. Click Browse and navigate to your main image file. article/products-camera show image- adding images- upload image
  3. Click Upload.
  4. Repeat for any alternate images for this product; drag and drop these images to rearrange their order, or to make an alternate image the main image.

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Adding Videos

You can show videos uploaded to YouTube to show your products in action. On your storefront, videos appear on the Description tab, beneath the text entered in to the Description field.

Note: The YouTube Management section is only displayed once you have saved your product.

To add a video to a product:

  1. Scroll down to the YouTube Video Management section and click Addarticle/products-camera show image- adding videos- add youtube
  2. Enter the link to the video in the YouTube Video Link field, for example: http://youtube/v-N72hWSeZ8. article/products-camera show image- adding videos- youtube link
  3. Enter any text you want shown beneath this video in the Caption field.
  4. Click Add.
  5. Scroll to the top of the page and click View Live Page to see what the video looks like on the product page.

If you have multiple videos, you can drag and drop them in to the order you want them displayed. To change a video, click Edit to open the Edit Product Video pop-up, where the link and caption can be edited. 

If you want to add videos hosted on sites other than YouTube, use the Media option in the Description field's HTML Editor instead.

Note

If you have an SSL installed on your store, you must have a secure (https) URL entered into the YouTube Video Link field for the video to render correctly. Alternately, you can leave off the first portion of the URL when entering the YouTube Video Link, for example: youtube/v-N72hWSeZ8.

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Posting to Facebook and Twitter

You can share a product with your Facebook fans and Twitter followers directly from a product page.  article/products-camera show image- posting to facebook and twitter- share button

  1. Click Share. 
  2. The Share pop-up is displayed showing the product URL. article/products-camera show image- posting to facebook and twitter- share popup
  3. Sign in to your Facebook and/or Twitter accounts.
  4. Enter any additional comments in the message window.
  5. Click Submit.

For further information, see Posting to Facebook and Twitter from within Your Store.

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Adding Swatches for Color/Texture Variations

If you have a product that is available in a variety of colors or textures, you can show samples of these variations as small swatch images. For example:

You can link these swatches to product images, so that when a customer clicks on a swatch, a corresponding, full-size product image is displayed.

Swatches can be used with the Inventory Control Grid or with Options. See Color Swatch Options for further information.

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Adding Related Products, Accessories, and Free Gifts

Sell more by promoting other products on your product pages! Product pages can display related products or accessories to encourage customers to make additional purchases.

Related Products

If you want to display other products in the same category on a product's page:

  1. Go to Inventory > Products.
  2. Select All Product Settings from the Settings dropdown.
  3. Select Show Related Products and click Save.

Now five products from the same category will be randomly selected and displayed on the product page.  article/products-camera show image- related items- show related items

For more detailed information, see How do I Specify Which Related Products are Displayed?

Product Accessories

You can display associated products such as spare parts or add-ons on a product page. Customers can add these to their order without leaving the product page. For information, see the Product Accessories article.

Free Gifts

Reward your customers by offering free gifts with products. See the Free Gift section of the Product Accessories article for more information.

Setting Up Bundles

Bundles let you increase cart spending while offering your customers more for their money. For example, you could offer a special discount when a customer buys a telephoto lens and carrying case together with a camera. For more on bundles, see Creating Bundled Products.

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Adding Descriptive Content

Make content easier to read by breaking it into the appropriate sections and using the different fields available on the product page. Aside from the Description field already mentioned, additional fields are found on the Product Description and Product Display tabs of the Advanced Info section. article/products-camera show image- adding descriptive content- descriptive text

Fieldname

Location on Product page

Usage

Description*

Basic Product Info

The main product description.

Product Description Short*

Product Descriptions

A short description to appear in search results and on category pages. This description is not displayed on the product page.

Features*

Product Descriptions

Displayed below the Description.

Technical Specs*

Product Descriptions

Text entered here will be displayed on a special Technical Specs tab.

Extended Information*

Product Descriptions

Text entered here will be displayed on a special Extended Information tab.

Product Description Above Price*

Product Descriptions

Text displayed above the price.

Photo Caption Text

Product Descriptions

Text displayed beneath the product image.

Price Sub Text

Product Display

Short text displayed after the active price. For example, "Our lowest price ever!"

List Price Description Text

Product Display

Short text after the List Price, if used. For example "Manufacturer's Recommended Retail Price."

*You can click on the HTML Editor link to add formatting, images, links, and more, to these fields. For more information, see Using the HTML Editor.

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Showing Different Prices and Costs

Price

The basic price for a product is the Price entered in the Basic Info section. This is displayed as Our Pricearticle/products-camera show image- showing different prices and costs- our price

List Price

You can enter a List Price on the Pricing tab in Advanced Info – usually the Manufacturer's Recommended Retail Price – to show the savings on a product if purchased through your store.  article/products-camera show image- showing different prices and costs- list price

Sale Price

Enter a Sale Price if you’re selling a product at a lower price than your usual price.  article/products-camera show image- showing different prices and costs- sale price

If you select Add to Cart from the Require Action for Sale Price dropdown, the Sale Price will not be displayed, but a link titled Add to Cart for Lower Price will be shown instead. When a customer selects Add to Cart for Lower Price, their cart will be shown with the product at the sale price.  article/products-camera show image- showing different prices and costs- add to cart for lower price

If you select Email Better Price, a link titled Email Me a Better Price is displayed instead of the price. When a customer clicks the link, a window opens requesting their email address. The customer will receive an email containing a link to add the product to their cart at the sale price.

You Save

When you display two or more prices, the customer's savings is displayed by default. This can be disabled for individual products by selecting Hide "You Save" Feature on the Advanced Info > Product Display tab, or for all products by deselecting Show You Save Amount in Settings.

Gift Wrap Cost

Give customers the choice of having a product gift wrapped by entering a cost in the Gift Wrap Cost field on the Pricing tab. For more information, see Gift Wrapping and Gift Notes.

The complete list of fields available on the Advanced Info > Pricing tab can be found here.

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Setting up Different Prices for Different Customers

To give special discounts to certain customers, you can assign a Pricing Discount Level on the Customer Management > Special Privileges tab.

You can then set product prices for these levels using the Discounted Price Level fields on the Pricing Levels tab. All prices entered are shown to customers, but the You Save amount and the actual price charged depends on the customer's Pricing Discount Levelarticle/products-camera show image- setting up different prices for different customers- pricing discount level

Similarly, you can set Discounted and Recurring Prices for individual products.

For more information, see the Creating Special Discount Prices for Customers and Products.

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Hiding a Product

To hide a product so it will not be displayed in category views or search results, go to Advanced Info > Product Display and select Hide Product.

The product can still be displayed by entering or linking to the page's URL directly:

http://myvolusionstore.com/ProductDetails.asp?ProductCode=code

replacing myvolusionstore.com with your store's URL and code with the actual product code.

Hiding a Product When Out of Stock

If you're using Stock Status to track your stock of a product, selecting Hide When Out of Stock on the Advanced Info > Product Display tab will hide the product when it is out of stock. The product page will be displayed again once the product is back in stock, and Stock Status is “1” or higher.

Note that a product will only be hidden if a customer places an order that reduces Stock Status to "0" or lower. Manually setting Stock Status to "0" or lower will not hide a product.

You should not select Hide When Out of Stock for child products. See Smart Match for information about hiding out-of-stock child products.

Seasonal Products

If you have products to be displayed for a specific duration or time period, you can set either or both of the Display Begin Date and Display End Date fields on the Advanced Info > Product Display tab. For example, you could use this to set up holiday products in advance.

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Under the Hood

This section introduces the product settings that control the advanced, behind the scenes aspects of ecommerce such as SEO, shipping, and inventory control.

Search Engine Optimization

Search Engine Optimization, or SEO, is the process of improving your product page's visibility to search engines such as Google, Yahoo!, and Bing. Careful use of SEO on your product pages can raise your search engine rankings above your competitors!

Before you start entering SEO settings for your products, make sure you've enabled Search Engine Friendly URLs on the Marketing > SEO page. This will give your pages SEO-friendly names. If not enabled, pages will have names in the following format:

http:/www.myvolusionstore.com/ProductDetails.asp?ProductCode=ABC123

With SEO Friendly URIs enabled, static page names are created: Instead of the above, product pages will have unique names like:

http://www.myvolusionstore.com/mens_orange_plaid_shirt_p/ABC123.htm

For further information, see the SEO user guide.

The following fields are available for each product.

Product URL Text

Enter a short version of the product name – as short as possible while keeping it meaningful and unique. The Product URL Text is used to create the static URL.

Photo Alt Text

This tag provides alternate text for product images. Photo Alt Text is displayed in most browsers when a visitor to the site moves the mouse over the product image. It is also referenced by search engines.

Meta Tag Title

Allows search engines to better index a product. The product name entered here is also displayed in the title bar of the browser window when viewing the product page.

Meta Tag Description

Similar to a Meta Tag Title, this field lets you enter a short description of the product which can be easily indexed by search engines.

Meta Tag Keywords

This field allows you to enter key words for the product, such as brand and part number, that are indexed by search engines. These must be separated by commas.

Meta Tags Override

HTML meta information can be entered in to this field to create custom meta tags. This overrides all meta tag information for a product. This field was designed for use by SEO firms and professional web designers. Volusion recommends against using this field unless you have professional knowledge of SEO techniques.

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Adding Shipping Information

The Shipping Details section lets you set up specific shipping requirements for each product including:

  • Whether the product is eligible for free shipping
  • The Availability message  article/products-camera show image- adding shipping information- availability
  • Any Fixed Cost to be added to the calculated shipping
  • Any warehouse information, if needed
  • Whether the product has to be shipped by itself
  • Product dimensions; required for certain carriers

The fields in this section are described in Product Settings: Shipping Details.

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Integrating with Google Merchant Center, Yahoo! Shopping Merchant Feed, and QuickBooks

If you are using Google Merchant Center, the Yahoo! Shopping Merchant Feed, or QuickBooks, you can set up information for these in the Advanced Info > 3rd Party Integration fields. These fields are described in Product Settings: Third Party Integration.

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Creating Subscriptions and Recurring Products

If offer subscriptions or periodic services (such magazine subscription or an annual service contracts), you need to use the Advanced Info > Recurring Pricing tab to set up recurring pricing information.

Recurring Pricing Text

Text that explains the recurring pricing details.

Recurring Price

The normal price charged every recurring payment period.

Promotional Starting Price

If applicable, the introductory price charged during the Recurring Start Duration.

Recurring Frequency (in Months)

The period, in months, the customer is to be billed. For example, enter "1" to bill the customer monthly, "6" to bill them every 6 months, or "12" to bill them annually.

Starting Price Duration (in Months)

If there is a reduced price for an introductory period, enter the number of months this period lasts.

Recurring Duration (in Months)

The number of months this subscription is for. Leave it blank or set to "0" to indicate an indefinite duration.

In addition to these settings, you can define an additional setup cost for recurring pricing by entering it in the Price field in the Basic Product Info section. When a product uses recurring pricing, the Price field will be renamed Setup Cost on the storefront.

Example

You sell a monthly magazine that normally costs $7.99. For the first 6 months, however, you charge an introductory price of $5.99 per issue. You should configure the following:

  1. Create the initial product and set the Price field to "0".
  2. On the Advanced Info > Recurring Pricing tab:
    • Enter "$5.99 for the first 6 months, $7.99 afterward" in the Recurring Pricing Text field
    • Set Recurring Price to "7.99"
    • Set the Promotional Starting Price to "5.99"
    • Set the Recurring Frequency (in Months) setting to "1"
    • Set the Starting Price Duration (in Months) to "5"
    • Leave the Recurring Duration (Months) field blank
  3. Click Save.

Customers purchasing this product will be billed $5.99 a month for the first 6 months. After that they will be charged $7.99 every month.

Note that if you have a Recurring Start Price, this will be displayed on the product page. The Recurring Price and Recurring Start Duration are not shown, so you should make sure this information is displayed in the Recurring Pricing Text and Description fields.  article/products-camera show image- creating subscriptions and recurring products- recurring pricing text

More information on processing orders with recurring pricing can be found in Recurring Billing.

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Stock, Backorders, and Reordering

In addition to helping you sell products, Volusion lets you take control of your inventory – track stock, get alerts when you're running low, and automatically create purchase orders when it's time to restock!

Stock Status

If you want to track the quantity of a product, enter the current quantity in the Stock Status field on the Advanced Info > Stock tab. Now, when an order is processed for the product, the stock quantity will be reduced accordingly.

If the Stock Status for a product is active, you can also:

  • Enter a Stock Low Qty Alarm quantity in Advanced Info > Stock tab, so the product will appear in the Low Inventory view of the Product table when stock falls below this level.  article/products-camera show image- stock backorders and reordering- stock low qty alarm
  • Enter a Stock Re-Order quantity in the Advanced Info > Stock tab, which will be used if you set up Vendor Rules (see below) to generate purchase orders when a product's stock level falls below the Stock Low Qty Alarm level.

Before you add any Stock Status to a product, this field will be NULL. There will be a +[blank] beside the field, indicating the NULL stock status.  article/products-camera show image- stock backorders and reordering- null value

Once you add stock to this product, the current stock quantity will display directly to the right of the Stock Status field, after the +.  article/products-camera show image- stock backorders and reordering- stock status

The Hist link will take you to this product's Stock History table, where you can see the full history of changes to this product's Stock Status.

The On Hold quantity shows how many of this product have been ordered but not processed.

Stock History Table

Event

Event ID

Event Trigger

ORDER

OrderDetailID

When an order is placed.

PO

POI_ID

When a purchase order is created.

RMA

RMAI_ID

When an RMA is created.

EDIT

N/A

When the product stock is manually edited.

Backorders

If you allow backorders, your customers can place orders for a product when it is out of stock. Orders can then be fulfilled when you get the product back in stock.

If you do not want customers to be able to order out-of-stock products, select Do Not Allow Backorders in Advanced Info > Stock.

If you want to give customers the option of receiving an email when a product is back in stock:

  1. Select the Do Not Allow Backorders checkbox in the Advanced Info > Stock.
  2. Go to Marketing > In-Stock Requests.
  3. In the Settings dropdown, select View In-Stock Request Settings.
  4. Select Enable Back In Stock Requests.

Now, when an out of stock item with Do Not Allow Backorders enabled is displayed, an Email Me When Back in Stock link will display with the Add to Cart button.  article/products-camera show image- stock backorders and reordering- email back in stock

For more information, see In Stock Requests.

Vendor Rules

A product can be configured with one or more vendor rules to automatically generate purchase orders to reorder products when stock falls below a certain level. Alternatively, if you use drop-shipping, vendors can be configured to automatically send notices to 3rd party fulfillment centers when customers order their products.

Vendor rules are displayed in the Vendor Rules section near the bottom of the product details page.  article/products-camera show image- stock backorders and reordering- vendor rules

For more information, see Vendors.

Queued for PO

The Queued for PO view shows products ready to be ordered from vendors. To be able to appear on this list, a product must have:

  • Quantities in the Stock Status, Stock Low Qty Alarm, and Stock Re-order Qty fields
  • One or more active vendor rules
  • The Add To PO Now option in Advanced Setting > Vendors selected

Now if this product's stock falls below the Stock Low Qty Alarm level, it will appear in the Queued for PO view.  article/products-camera show image- stock backorders and reordering- queued for po

In the Queued for PO view, you can click Generate All Purchase Orders to create purchase orders for the queued products, which you can then view and send. However, if you select the And Send Them Now option before clicking Generate All Purchase Orders, the POs will automatically be sent to the vendors.

Once a PO is generated for a product in the Queued for PO table, the product will be removed from the table.

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Creating and Managing Child Products

The Inventory Control Grid

For inventory control purposes you may want to create child products rather than use options for a product that offers multiple variations. For example, if you are selling a dress that comes in 8 colors and 6 sizes, you could offer 48 child products rather than one product with 48 variations. The benefit of this configuration is that it allows you to track the stock status of each variation. Child products can also be managed from within the parent product's Inventory Control Grid.

To create child products, select the Enable Options Inventory Control checkbox in the Basic Info section.  article/products-camera show image- creating and managing child products- enable options inventory control

The child products will now be displayed in the Inventory Control Grid section beneath the Advanced Info tab.  article/products-camera show image- creating and managing child products- options inventory control grid

The Inventory Control Grid lists the child products, the options they are created from, and the settings which can be modified from this page. The grid can be used to quickly update settings such as stock quantities for these child products. You can also delete any option combinations that are not available. For more information, see Using the Inventory Control Grid.

Using the Multi Child Add to Cart Feature

The Multi Child Add to Cart feature displays all child products created from a parent product using the Inventory Control Grid in a table on the storefront product page. This allows customers to add multiple products and quantities to their cart at once.  article/products-camera show image- creating and managing child products- multi child add to cart

See Multi Child Add to Cart for instructions on using this feature.

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Downloadable Products

Downloadable products can be software, audio files, PDF documents, video files, or images. Downloadable products are sold just like regular products, but there are a few special settings for making a product downloadable.

  1. Within the downloadable product's settings, the Weight field must be set to "0".
  2. Within the Shipping table, the shipping method Downloadable must be set to Active.
  3. The actual file that customers will download must be attached to the product page. Do this under the Advanced Info > Misc tab. Use the Download File Name field to specify a file name, and upload and attach the file.

There is additional information you should be aware of when using downloadable products:

  • A downloadable product can only host one downloadable file. For every downloadable file you want to sell, you will need to create a separate product.
  • Downloadable products have no maximum size limits to the files they host. However, downloading a product will use part of your store account's monthly bandwidth allotment.
  • Customers will be emailed a link to any downloadable product they have purchased. This link will be automatically sent to customers once their order status is marked as Shipped.
  • Customers will also be able to access downloadable products they have ordered by logging in to their personal store account and clicking on the My Downloads link.
  • In order to provide security restrictions for downloadable products, customers will be required to register for a store account in order to purchase downloadable products.

Downloadable products often require a key to unlock or register them. To learn more about setting up and assigning Product Keys, see the Product Key Distribution article.

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Auto Drop Shipping

You can sell and ship products through a third-party supplier as opposed to selling them directly to customers. In these cases, customers purchase products from your store and that purchase goes directly to a vendor, manufacturer, or third party to process the order.

To do this, you need to configure your store to automatically create a purchase order to send to the third party whenever one of these products is purchased. For instructions, see Configuring Auto Drop Shipping.

Watch the Products video series

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