SEO: How to Optimize Products for Search Engines

The first step to optimizing product pages for search engines is to change your URL formatting. By default, product URLs are formatted like this:

http://www.volusionmerchant.com/ProductDetails.asp?ProductCode=Product%Code

The portion to the right of the “equals” character corresponds to the product Code field. Underscores, hyphens, and periods are replaced by “percent” variables. This formatting isn’t ideal for search engines. If you haven’t already taken steps to optimize it, go to Marketing > SEO in your Admin Area. Locate the Search Engine Friendly URLs section, select Enable Search Engine Friendly URLs, and save.

Now, your product URLs are formatted like this:

http://www. volusionmerchant.com/product_p/product_code_text.htm

Underscores, hyphens, and periods now render correctly, but the portion of the URL populated by the product code is no longer case-sensitive.

To customize the generic “product” portion of the URL, go to the product edit page, expand the Advanced Info section, enter the text of your choice in the Product URL Text field, and save. The URL now displays like this:

http://www. volusionmerchant.com/Product_URL_Text_p/product_code.htm

The Product URL Text portion is case-sensitive, and the "p" character that follows it is always present.

The Photo Alt Text is what search engines use to index the main product image.

The Meta Tag Title displays on browser windows and tabs.

The Meta Tag Description typically contains two to five brief sentences about the page content. It’s most often used as a page summary.

The Meta Tag Keywords field should contain five to ten key words or phrases that reference important page content. Neither of these fields appears on the storefront, but search engines use them to index your pages more accurately.