Basic Product Pricing

Great products attract shoppers to your store; great prices attract them to the checkout. There are many different ways you can present product prices on your storefront.

The most basic pricing model available for display on your product page includes the List Price, Our Price, and the Sale Price.

Our Price

This label corresponds to the required Price field in the Basic Info section of each product's page in the Admin Area. By default, the regular price will be displayed as Our Price on your storefront.

Sale Price

There’s one four-letter word every shopper loves to see – sale! Configure a product Sale Price in Advanced Settings > Pricing on the product page in your Admin Area. Additionally, displaying the regular price along with the sale price can help emphasize products that are on sale.

List Price

Displaying the list price – often the Manufacturer Suggested Retail Price (MSRP) – if it’s greater than your regular price lets customers see how much they’re saving. Configure the List Price in the Advanced Settings > Pricing section of the product page.

Find out more about the robust pricing structures available in our Additional Pricing Features article.

Watch the Products video series