Tweet, Post, and Pin Your Way to Success

Do you remember a simpler time when people weren’t Googling words like Twitter or Tweeting words like #Google? When Facebook was a humble mom-and-pop social networking site that didn’t even have a newsfeed? When the iPhone was merely a basic touchscreen mobile device with call, media, and web capabilities that couldn’t talk back to you?

Oh, how times have changed. Today, you probably have more social profiles than you can pin on one board.

If you aren’t leveraging your Volusion store’s social capabilities, you’re missing out on a big opportunity. If you’re already using Volusion’s social integration tools, then +1 to you!

Facebook Store

The Volusion Facebook Store app gives your business visibility to more than a billion potential customers across the globe. Maintaining a Facebook presence is a great way to showcase your products, but more importantly, it’s a great way to showcase your brand and establish a more personal connection with your customers.

With the Volusion Facebook Store app, you're able to:

  • Select a theme, logo, and other visual elements to maintain branding continuity with your online store.
  • Display your most popular products.
  • Set up and manage special promotions and deals.
  • Much more!

Twitter

Need to get the word out quickly about your #HugeHolidaySale or #DailyDeal? When used the right way, Twitter can be a powerful and effective tool for communicating to the masses. If your tweets are interesting or rewarding, they can drive a lot of traffic – and business – back to your online store.

You can post directly to Twitter from your Volusion Admin Area, and even add links to specific products and categories. Since followers receive your tweets in real time, it can be a great way to entice those #LastMinuteShoppers!

Pinterest

When it comes to Pinterest and your business, a picture can be worth a thousand sales. You already know how powerful customer reviews and endorsements can be, so it shouldn’t surprise you that Pinterest can be a great sales catalyst. After all, people use Pinterest for the specific purpose of promoting things that they like – that is, your products!

Adding the Pin It button to products on your storefront makes it easy for customers to shout your brand name from the virtual rooftops.

YouTube

YouTube has made it possible for just about anyone to create and share video content on the web. As an online business owner, this should really excite you. What better way to give your brand a voice than by literally giving your brand a voice! Videos are fun for shoppers to watch and easy for them to share.

Whether you’re using video to show customers how to use your latest product, or to introduce yourself and your business, feel free to be as creative as you want. And when your magnum opus is ready for a captive audience, uploading videos to your storefront is quick and easy.

If you’re thinking of adding videos to your site, our Ecommerce Insights blog shows you 3 Easy Ways to Engage Your Customers with Video.

Need more info?

For more great insight, check out this Crash Course on the Finer Points of Social Media.

Watch the Social Media video series