How to Customize Your URLs

By default, the URLs for your category pages, product pages, and custom article pages are not friendly to search engines because they are not descriptive of your website content. We recommend that all merchants optimize their URLs to include more information that search engines prefer.

To get started, log in to your Admin Area and go to Marketing > SEO, locate the Search Engine Friendly URLs section, select the Enable Search Engine Friendly URLs check box, and save. You will now be able to customize your URLs. Please read on for additional instructions on customizing the URLs of each different page type.

Contents

Category Page URLs

By default, your category page URLs are formatted in the following manner:

http://<YOURDOMAIN>/SearchResults.asp?Cat=<CATEGORYID#>

For example:

http://www.yourvolusiondomain.com/SearchResults.asp?Cat=1

When you turn on Search Engine Friendly URLs, they are formatted in the following manner:

http://<YOURDOMAIN>/category_s/<CATEGORYID#>.htm

For example:

http://www.yourvolusiondomain.com/category_s/1.htm

To customize the "category" portion of one of these URLs:

  1. Go to Inventory > Categories.
  2. Hover over the category you want to edit.
  3. Click Edit.
  4. Open the Advanced Info section.
  5. Select the Search Engine Optimization tab.
  6. Write the text of your choice in the Category URL Text field.
  7. Click Save.

The text you typed now displays in place of the "category" portion of the URL in this manner:

http://<YOURDOMAIN>/<CUSTOMTEXT>_s/<CATEGORYID#>.htm

For example:

http://www.yourvolusiondomain.com/shirts_s/1.htm

Note that the text is case-sensitive. The "_s" and "/<CATEGORYID#>.htm" portions of the URL are always present and cannot be eliminated or changed.

If you edit the Category URL Text value at any point, an automatic 301 redirect will be created from the old version of the URL to the new version in order to preserve page rank.

If you would like your search engine friendly URLs to use hyphens instead of underscores, go to Marketing > SEO, open the Search Engine Friendly URLs section, select the Use Hyphens instead of Underscores check box, and save.

Product Page URLs

By default. your product page URLs are formatted in the following manner:

http://<YOURDOMAIN>/ProductDetails.asp?ProductCode=<PRODUCTCODE>

For example:

http://www.yourvolusiondomain.com/ProductDetails.asp?LH257

Note that any underscores, hyphens, or periods in your product's Code value are rendered as percent symbols, and the text is case-sensitive.

When you turn on Search Engine Friendly URLs, they are formatted in the following manner:

http://<YOURDOMAIN>/product_p/<PRODUCTCODE>.htm

For example:

http://www.yourvolusiondomain.com/product_p/lh257.htm

To customize the "product" portion of one of these URLs:

  1. Go to Inventory > Products.
  2. Select the product you want to edit.
  3. Open the Advanced Info section.
  4. Select the Search Engine Optimization tab.
  5. Write the text of your choice in the Product URL Text field.
  6. Click Save.

The text you typed now displays in place of the "product" portion of the URL in this manner:

http://<YOURDOMAIN>/<CUSTOMTEXT>_p/<PRODUCTCODE>.htm

For example:

http://www.yourvolusiondomain.com/v-neck-shirt_p/lh257.htm

To edit the "PRODUCTCODE" portion:

  1. Go to Inventory > Products.
  2. Select the product you want to edit.
  3. Overwrite the text in the Code field.
  4. Click Save.

Note that the "_p/" and ".htm" portions of the URL are always present and cannot be eliminated or changed. The Product URL Text value displays in a case-sensitive manner, but the Code value no longer does.

If you edit the Category URL Text value at any point, an automatic 301 redirect will be created from the old version of the URL to the new version in order to preserve page rank.

If you would like your search engine-friendly URLs to use hyphens instead of underscores, go to Marketing > SEO, open the Search Engine Friendly URLs section, select the Use Hyphens instead of Underscores check box, and save.

Custom Article Page URLs

Your store has two different types of article pages: those that come with the store by default, and those that you create. The following are examples of default articles:

http://<YOURDOMAIN>/aboutus.asp
http://<YOURDOMAIN>/terms.asp
http://<YOURDOMAIN>/help.asp

For example:

http://www.yourvolusiondomain.com/aboutus.asp

When you create custom articles, the URLs are formatted in the following manner:

http://<YOURDOMAIN>/Articles.asp?ID=<ARTICLEID#>

For example:

http://www.yourvolusiondomain.com/Articles.asp?ID=1

To create your own article page:

  1. Go to Design > Site Content.
  2. Click View List in the top right.
  3. Click Add.
  4. Fill out the fields with the appropriate information.
  5. Click Save.

At this point, visitors can only access the page by typing the exact URL in their browser address bars. To add a clickable link for the article to your website template:

  1. Go to Inventory > Categories.
  2. Click Add.
  3. Type the text you want to appear in your template in the Category Name field.
  4. Choose the navigation menu you want the link to appear in from the Show in Menu drop-down menu.
  5. Expand the Advanced Info section.
  6. Click the Misc tab.
  7. Type the relative URL of the article in the Alternate URL field (for example, "/Articles.asp?ID=1").
  8. Click Save.

The link now appears in your template.

To customize the URL, change the Alternate URL value above in the following manner and save:

/<CUSTOMTEXT>_a/<ARTICLEID#>.htm

For example:

/companyhistory_a/1.htm

When you click the link in your template, you are now taken to a URL with the following format:

http://<YOURDOMAIN>/<CUSTOMTEXT>_a/<ARTICLEID#>.htm

For example:

http://www.yourvolusiondomain.com/companyhistory_a/1.htm

Note that the "_a" and "/<ARTICLEID#>.htm" portions of the URL are always present and cannot be eliminated or changed.

It's important to use this exact URL structure in all cases that you link to the article page, otherwise search engines will index the same content on other URLs and penalize the rank of all competing versions.